Privacy Policy

Effective Date: March 10, 2026

Richard D. Scheinberg, M.D. and the Pueblo Surgery Center ("Practice," "we," "us," or "our") respect your privacy and are committed to protecting it through our compliance with this Website Privacy Policy.

This policy describes the types of information we may collect from you or that you may provide when you visit the website rdscheinberg.com (our "Website") and our practices for collecting, using, maintaining, protecting, and disclosing that information.

1. HIPAA Disclaimer: Website vs. Medical Privacy
This Privacy Policy applies solely to information collected by this Website. It does not apply to Protected Health Information (PHI) collected offline, in our office, or through formal medical channels. How we handle your formal medical records is governed by federal HIPAA laws and is detailed in our separate Notice of Privacy Practices, which will be provided to you upon becoming a patient in our clinic.Please do not submit sensitive medical information, Social Security numbers, or specific health histories through our Website contact forms. Standard website forms are not secure, encrypted channels.

2. Information We Collect
We collect minimal personal information to facilitate communication and improve our Website. The categories of information we collect include:
- Voluntarily Provided Information: When you fill out a contact form, we collect your Name, Email Address, and Phone Number.
- Automatically Collected Information: As you navigate through the Website, we may automatically collect standard usage details, IP addresses, and information collected through cookies and tracking technologies to help us understand how visitors use our site.

3. How We Use Your Information
We use the information that we collect about you or that you provide to us to:
- Respond to your inquiries and requests for information.
- Contact you via phone to schedule appointments or consultations.
- Present our Website and its contents to you securely and effectively.
- Fulfill any other purpose for which you provide it.

No Inbound Medical Emails: For your privacy and safety, our staff does not accept or respond to medical questions, appointment cancellations, or prescription requests via email. All medical and scheduling matters must be handled by calling our office.

4. How We Share Your Information
We are committed to keeping your data private. We do not sell, rent, or lease your personal information to third parties. We may disclose aggregated, non-personal information about our users without restriction. We may disclose personal information that we collect as described in this privacy policy only to:
- Contractors, service providers, and other third parties we use to support our business (e.g., website hosting, IT support), who are bound by contractual obligations to keep personal information confidential.
- Comply with any court order, law, or legal process, including responding to any government or regulatory request.

5. Your California Privacy Rights (CCPA & CalOPPA)
If you are a California resident, California law may provide you with additional rights regarding our use of your personal information:
- Right to Know & Access: You have the right to request the specific pieces of personal information we have collected about you over the past 12 months.
- Right to Deletion: You have the right to request that we delete any of your personal information we collected from you and retained, subject to certain legal and medical record-keeping exceptions.
- Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.
- Do Not Track Signals: Some web browsers have a "Do Not Track" feature. Because there is no accepted standard for how to respond to Do Not Track signals, our Website does not currently respond to them.To exercise your rights, please contact us by phone or mail using the details at the bottom of this policy.

6. Data Security
We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. However, the transmission of information via the internet is not completely secure. While we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk.

7. Children Under the Age of 13 (COPPA Compliance)
Our Website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on this Website. If we learn we have collected personal information from a child under 13 without verification of parental consent, we will delete that information.

8. Changes to Our Privacy Policy
It is our policy to post any changes we make to our privacy policy on this page. If we make material changes to how we treat our users' personal information, we will update the "Effective Date" at the top of this page.

9. Contact Information
To ask questions or comment about this privacy policy and our privacy practices, or to exercise your California privacy rights, please contact us at:
- Phone: 805-682-1394
- Address:Richard D. Scheinberg, M.D.401 Chapala St. Suite 102Santa Barbara, CA 93101